• To provide our customers with the finest quality, hand-picked ethnic wear. We source our pieces directly from skilled Indian weavers, ensuring you get authentic, ethically produced clothing that reflects the true essence of Indian craftsmanship.
• To empower and uplift local artisans. We believe in fair trade practices and work closely with weavers to ensure they receive proper compensation for their talent and expertise.

Pehchaan is more than just a clothing line; it's a celebration of Indian culture and a commitment to social responsibility. We curate a selection of trendy and timeless ethnic wear that allows you to embrace your heritage while reflecting your personal style and elegance.